Privacy Policy

1. WHO WE ARE

We are LaLaLaila.com (hereinafter, “LaLaLaila” or “We“), and we process your personal data as a controller. This means that we are responsible for how we process and protect your data.

Your Company Details:

• Postal Address: 980 Abu Dhabi
• Company Registration Details: CN-1721724
• E-mail address for Privacy Queries: Hello@LaLaLaila.com

2. WHAT WE USE YOUR DATA FOR

Depending on how you interact with our Platform (Website, App), we will process your personal data for the following purposes:

Purpose	Description
1. To manage your user registration	To identify you as a user and grant you access to functionalities, products, and services available to registered users. This includes linking your account to your activity (purchases, browsing) across the Platform.
2. For contract execution (Purchases & Services)	To manage the purchase of products, contact you with service updates (e.g., shipping notices), process payments, manage returns/exchanges, and issue invoices. This includes activating security mechanisms to prevent fraud.
3. To meet requests via Customer Service	To manage or resolve your specific requests, queries, or applications made through our contact channels (email, phone, chat). This processing only covers the data strictly necessary for the request.
4. For marketing purposes	To send you customized communications (newsletters, SMS), provide recommendations based on your profile (purchase/browsing history), display personalized advertisements on our site and third-party sites, and conduct promotional actions (contests, giveaways).
5. Analysis of usability and quality	To analyze how users interact with our Platform (browsing data) for statistical purposes, to improve our services, and to conduct quality surveys to assess customer satisfaction.

Data Types Processed:

• Identity Data: Name, contact details (email, phone, address), language, and country.
• Economic & Transactional Data: Payment card details (processed securely), purchase/order history, returns information.
• Connection & Browsing Data: IP address, device ID, location data (if permitted), and browsing history.
• Commercial Information: Subscription status to newsletters, preferences, and tastes.

3. LEGAL BASIS FOR PROCESSING YOUR DATA

The legal standing for processing your data depends on the purpose:

Purpose	Legal Basis
1. User Registration	Performance of a Contract: The terms regulating the use of the Platform (T&Cs).
2. Contract Execution (Purchases & Services)	Performance of a Contract: Processing is necessary to complete the sale, deliver the goods, and manage post-sale services (returns, warranty claims).
3. Fraud Prevention	Legitimate Interest: To protect ourselves and our customers from potential fraudulent transactions.
4. Customer Service	Legitimate Interest (for general queries); Performance of a Contract (for order/delivery issues); or Legal Obligation (for warranty claims).
5. Marketing	Consent: When you subscribe to the newsletter or agree to receive customized advertising.
6. Personalised Offers & Profiling	Legitimate Interest: To offer you a better user experience by analyzing your preferences and activity.
7. Usability Analysis	Legitimate Interest: To improve the quality of our service and the functionality of our Platform.

4. HOW LONG WILL WE KEEP YOUR DATA?

We will keep your data only for the time necessary to fulfill the purpose for which we process them, and subsequently, we will keep them stored and protected for the period during which liability may arise (statutory limitation period).

Purpose	Retention Period
User Registration	Until you request to unsubscribe or delete your account.
Contract Execution	For the time necessary to manage the purchase, delivery, returns, and any related legal claims or warranties (typically [X] years after the transaction).
Customer Support	For the time necessary to fully resolve your request.
Marketing (Newsletter)	Until you unsubscribe or withdraw your consent.
Promotional Actions	Generally six (6) months from the end of the action.

5. SHARING YOUR DATA WITH THIRD PARTIES

To achieve the purposes mentioned, we must grant access to your personal data to categories of third parties who provide us with support:

• Financial institutions: For payment processing and anti-fraud purposes.
• Technological Service Providers: For hosting, website maintenance, and analytical services.
• Logistics, Transport, and Delivery Partners: To deliver your orders.
• Customer Support Providers: To manage communications and support services.
• Marketing and Advertising Partners: To run targeted ad campaigns and measure performance.

International Data Transfers:

Some of these providers may be located in territories outside of [YOUR PRIMARY JURISDICTION, e.g., the European Economic Area]. In such cases, we ensure that transfers are carried out with adequate safeguards as required by law, such as [STATE YOUR METHOD, e.g., Standard Contractual Clauses, or specific adequacy decisions].

6. YOUR RIGHTS

You may exercise your rights free of charge by writing us an email to Hello@LaLaLaila.com, simply informing us of the right you wish to exercise.

As a user, you have the right to:

1. Access your personal data.
2. Rectify inaccurate or incomplete data.
3. Erase your data (the “Right to be Forgotten”) when they are no longer necessary for the purposes for which they were collected.
4. Object to the processing of your data based on our legitimate interest.
5. Request Portability of your data, meaning you can receive the data in a machine-readable format to transmit it to another entity.
6. Withdraw your consent at any time where processing is based on consent.

File a complaint with the relevant Data Protection Supervisory Authority in UAE.